David Caputo is the Dread Pirate Roberts.

I attended The New York Internet Marketing Meetup last night and saw a pretty informative lecture on SEO. It was given by John Murch from SEO Drop. He gave a quick overview of what he does with some useful tips and tricks. One of the things that I thought might be helpful for those of you out there who have no idea where to start with SEO, which stands for Search Engine Optimization, is an ebook by Google.Why should you know about SEO and why is it important? By fine tuning your site you can increase your position in search listings. So if you are currently on the 4th page of a google search for “Dog Tuxedos” you should take a look at the guide and your site. You may be able to organize it better, write in better keywords or some other simple steps that will bump you up to the first page and even the first position.